Tuesday, July 15, 2008

King of Biers...

So if you haven't heard, InBev and Anheuser Busch closed on a deal, with InBev paying a cool $52 billion for the largest brewing company in the world (based on revenue).

It will be interesting to see what happens in the upcoming months and how, if at all, the business changes. Lowered prices of already cheap beer? Greater availability of InBev imports? Whoop-dee-doo.

This just comes off as another step back for the craft brewers...how about a couple billion thrown towards increasing hops production? Oh yea and of course there is the whole "loss of a great American heritage"...isn't that what it's all about in this country?!?!?


Boston Knucklehead said...

I wonder why the sale? 52 billion is a nice number but there has to be more to it. I wonder how many hardcore clients will frown upon this.

Gareth said...

Well for InBev it makes for easier and increased distribution of their beers within the U.S. I was reading an article online that said beers like Stella are hard to come by in a lot of U.S. cities. For AB, they can easily distribute and even brew (if not already) their beers throughout Europe. When I go to England Budweiser seems to be viewed as a premium beer, so it could work out well for them.